Most business owners hitting problems caused by the coronavirus will be wishing they had insurance to cover the impact of pandemics. Many businesses will have business interruption insurance but generally these policies require there to be “direct physical loss or damage” to trigger the claim. Some insurers, particularly in the area of risks such as …
The mantra for marketing managers over the last decade is to enable a single view of the customer for all activity across all channels on all devices. The ability to segment your customers and prospects, with the intent of identifying specific buyer journeys and their associated personal propensity to buy, seems like marketing nirvana. In …
We are all operating in a very different world from the world we knew a few weeks ago. We are having to solve different problems, with different datasets, in less time and without the normal resources to do it. Increasing need for DIY Some of us use data as an everyday part of our jobs. …
