Finding the Doppelgängers in Data: The Magic of Deep Demographic Analysis

Location Data / By

On a balmy evening, as I took my usual walk around the block, I noticed a neighbour’s housewarming party. The music, laughter, and chattering hinted at a diverse group of guests. But, on closer observation, I realized many of them had something in common. Be it a similar age group, similar fashion choices or even the cars they drove. And this got me thinking: in our vast and varied society, how often do we stumble upon people who, underneath the surface, share a plethora of common traits?

Navigating the Modern Human Landscape: How Diverse Data Streams Create a Vivid Portrait

Location Data / By

I sat down with my morning cuppa today and found myself pondering how much we truly know about our neighbours, colleagues, and even ourselves. In our interconnected digital era, it’s a fascinating thought that every decision we make, every street we turn down, and even every shop we step into leaves a footprint of data behind. With the right tools, one can paint a vivid picture of our lifestyles, habits, and even our secret preferences.

Geospatial Data Analytics for the Financial Services Industry.

Location Data / By

Introduction: In today’s rapidly changing financial services landscape, harnessing the potential of data analytics is no longer an option; it’s a necessity for success. Among the myriad of data sets available, the fusion of geospatial analytics with people movement, deep demographics, and transaction spend data stands out as a game-changer. In this article, we’ll explore …

Geospatial Data Analytics for the Financial Services Industry. Read More »