Location Data

Precision Marketing in the Digital Era: MAIDs, Demographics, and the Revealing Nature of Vehicle Choices

The dynamic tapestry of digital marketing is more intricate than ever. As we steer away from the age of third-party #cookies, we’re drawn towards a fusion of data-driven elements that promise to redefine audience targeting. Central to this are Mobile Advertising IDs (MAIDs), #demographic data, and a compelling facet often left unexplored: the vehicles individuals …

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