The mantra for marketing managers over the last decade is to enable a single view of the customer for all activity across all channels on all devices. The ability to segment your customers and prospects, with the intent of identifying specific buyer journeys and their associated personal propensity to buy, seems like marketing nirvana. In …
The geospatial data analytics company Mapcite, with whom I partner, are making an open offer to world governments to immediately provide their platform and services at no charge. Mapcite presents this compelling value proposition as a free community service, summarised as follows. Governments need to be informed on the following attributes associated with COVID-19. Who …
The last few years have seen an explosion of software that analyses, manipulates and visualises big data. These days, while data tools vary considerably, Microsoft® Excel® remains the leading go-to product for many professionals trying to make sense of data. While constant innovation has made it a robust application, many new ‘data challenges’ demand more. What can …
